Author: brunosjunqueira
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Psychological Warfare
A person doesn’t give up when they lose. They give up when they believe there’s nothing left to do. No advantage, weapon or path to their goal. The smartest attack you can suffer, the one that will make you lose everything in life without even realizing it, is a mental attack. Make a soldier believe…
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Situational Awareness – The Strategist #2
The training was over, but the fight wasn’t. Sometimes martial arts training leaves you with a split between body and mind. The body wants to rest. The mind is still on guard, ready for combat. That day, I left the training session with Dan, one of the most attentive men in my class. He could…
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Stop Chasing Growth
Everyone wants growth. More money. More influence. More leverage. Very few stop to ask the right question: why would growth come to you at all? Growth is not the starting point. Value is. Without understanding value, we run the risk of floundering around in mediocrity, being less than we possibly could be both personally and…
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Teammates – Designing Sustainable Growth #2
Everything in this universe is, or will be, in motion. Strategy is the discipline of shaping the outcome. Strategies for achieving growth can be pursued by different actors. Like all forces in life, the way the strategic vision is pursued can lead to either constructive or destructive outcomes. In human systems, this dynamic often unfolds…
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Blessings and Curses
Since I created my website, a lot of blessings started showing up in my life. Opportunities I didn’t expect, good people appearing at the right time, doors opening that honestly felt like God’s hand. I’m grateful for that. I’m an engineer, so I’m built to trust logic. But I’m not arrogant enough to think science…
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Value Engineering
Some people say every man has a price. Wrong. Every man has values. Money only controls the men who value money above everything else. Some men worship money, some don’t care about money at all. In this context, people with different values don’t build together. They collide. A man obsessed with growth cannot breathe next…
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Teamwork – Designing Sustainable Growth #1
A large part of the people who follow me are leaders, so I felt it was important to write about a topic few people talk about: the relationship between teamwork and sustainable growth. In the business world, growth strategies are not optional if stability is the goal. To achieve stability, growth is mandatory. Inflation is…
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Between Solitude and Brotherhood
Daily, we drift between two extremes: being alone and being surrounded. Some people treat it like the weather. They just let it come and don’t consider what to do in either case. Others are intentional. They enter solitude to sharpen themselves, and they step into the crowd to test themselves. Either way, we’re building our…
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Self-Knowledge – The Strategist #1
There was a question that followed me long before I learned how to name it. I first noticed it while watching the ocean from a high cliff, long before I understood what I was looking at. The waves struck the rocks with absolute certainty. They never asked if they were strong enough. They never doubted…
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A New Cycle
Last year was my first year helping people around the world through the fields I’ve chosen to pursue and aim to master: strategy, business, and technology. It wasn’t perfect. Beginnings rarely are.Life tests us constantly with many modern forms of competition, and through the tests, sustainable growth doesn’t come from trying to beat others, but…
